Have you ever walked by something then suddenly took a few steps backwards to see what it was? That was me with this product! This was new to me and I had heard nothing about it. I picked up the colour 105 Gel-Ful for about $8 CAD. My first thought was how similar it looked to Too Faced Melted Lipsticks.
The squeeze tube brings the lipstick up through the sponge tip applicator. It is a bit stiff, but it applied the lipstick quite nicely. I needed two coats for full opacity. The website suggests you blot after application, but if you don’t put too much on, there is really no need to.
This is not a long wearing product, but it did manage hold some colour through a coffee and later some lunch. Touch ups are easy and does not build up or flake. There was a handful of odd colours to choose from ranging from brown to blue, bright purples and some reds. This one was the only one I would consider nude and it leans more on the warm peach side. This colour is also quite different from the colour of the tube which looks a little more pink mauve. It’s a nice lipstick, it’s comfortable and it wears well, you can’t ask for more than that!