I found this lipstick at the Cosmetics Company Store in the US a few months back.  I had been wanting to give it a try and the price was excellent.  I bought the colour Beige Pop for $12.75 USD.  

The colour is a very flattering nude that goes nicely with my fair skin.  The lipstick itself is very smooth and creamy but wears as long as an ordinary lipstick.  I wasn’t sure what the + Primer part was all about, but the lipstick feels and looks great on the lips.  When the lipstick wears away, I didn’t experience any dryness and my lips felt moisturized even after the lipstick was gone.  This is a great lipstick and I would buy again if I was able to get the same deal, but I probably wouldn’t pay full price.